A 1.0 isnt very high.
Do you have a link for this stat? I understand you hate this show, and I understand why. I've never seen it and I hate it. But you can't trivialize it's success just because you don't like it.
Also, its a cable TV show, they never pull high shares. Even pop culture staples like the Daily Show don't really pull massive overall numbers.
Either way, its one of the biggest successes in MTV, so its going to get big press.