there seems to be a tendency for the label to pull the plug on an album where the do not want to allocate any more financial resources to the project... but just because you do not see the return on investment from dollars spent on video production does not mean that marketing managers cannot continue to utilize their relationships with radio to push subsequent singles...
grass roots marketing has always moved units... they screwed themselves and the band on this album because it clearly had a longer shelf life than 2 singles... plus STP was highly publicized and televised during this period, having played a televised album release show in Toronto (Much Music)... headlined the Rolling Rock Town Fair in Latrobe, PA... and then headline the Bizarre Festival in Koln, Germany...
i remember being at Rolling Rock... people went absolutely bananas when STP came out and opened with "COMA"... that concert was broadcast live on PPV all over the world... Atlantic should have rushed "Coma" to radio on the following Monday...
You do not need an MBA to understand these basic concepts... perhaps these companies should start recruiting BE community members for senior management positions...
who knows, perhaps Me, H.Dillinger, VC, STB, 611, Gonzo, Aaron and a few others could become the Senior Operating Committee.