I'm saying not just video release, but a concentrated promotional effort all around. Radio & college marketing to parallel their touring, goes a long way.
Even dating back to the record release, the couple of local retailers by me didn't even have a display or setup in new releases.
While not too much outside of Rap & Pop really get dedicated attention from labels, I'm sure under any other label, this album & SLDD would be considered much more successful among the industry, not just the fans.
Truth is Atlantic was and seems to still be a jilted lover. I know there was that bad blood still with Scott & Eric's contracts when they reunited but with STPs history and the legit songs on the past 2 albums, they deserve much better than 1 and done committment.