Thing is, from a UK perspective, this could have been a big show for VR but it turned into an absolute joke. The likes of Jonathan Ross/Ricky Gervais etc. in the studio were falling about the place laughing at the band, it was just embarrassing.
Do you mean noone knew who they were? Why were the pricks laughing about VR? I must've missed all that.
They just treated them as a joke band and, to be fair, that's how they came across. They didn't fit in with the whole "serious & worthy" bullshit vibe these events have which should have been a good thing but it didn't work out that way. The presenters were pretty much like "We have to show you this" then "Well, that was Velvet Revolver (smirk/roll eyes), now on with the show". The whole thing was terrible.