There is not another surefire single on this record like BTL. The construction of the song often has as much, if not more to do with a choice as the quality does.
The reason TALO was picked is the same reason that DOTW and BTL were...the chorus hits very quickly. Singles are chosen more by formula today than anything else.
It only takes :34 seconds to get to the chorus in DOTW. By contrast, it takes 1:10 to get to the chorus in Coma, the song many of us thought would work better as the first single.
It takes BTL only :18 seconds to get to the chorus. TALO takes :22 to get to the chorus. By contrast, the song that I think is a much better rock song, Hazy Days, takes :54 seconds to get to the chorus.
Remember Alan Cross' review of BTL? His first comment was that "the hook comes in at 19 seconds. 19 seconds and you're
into the song." (
http://www.youtube.com/watch?v=amVhd0ORSqE)
I'm thinking that maybe it is more cost effective to, across the board, choose a single based on formula than to methodically think about each and every release.
Sadly, that's what seems to matter now.
As far as Atlantic, they probably lost their asses on the record. Wouldn't surprise me if they cut their losses to focus on another record. It's a few records a year that pay for everything.