STP played the T-Mobile event for the X-Games?
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Hollywood's Elite Joins T-Mobile, Tony Hawk and Stone Temple Pilots at the Summer's Hottest Action Sports Extravaganza
Emile Hirsch, Christina Milian, Audrina Patridge and More Celebrate the Launch of the T-Mobile Sidekick LX(TM) Tony Hawk Edition
Last update: 8:55 a.m. EDT Aug. 2, 2008
HOLLYWOOD, Calif., Aug 02, 2008 /PRNewswire via COMTEX/ -- Last night, T-Mobile USA, Inc. brought Tony Hawk, celebrities and the world's best action sports athletes together to celebrate the latest installment of the T-Mobile(R) Sidekick(R) family of devices -- the T-Mobile Sidekick LX(TM) Tony Hawk Edition. Hosted in Hollywood, celebrities such as Heidi Montag and Chris Evans mingled at the exclusive event amidst street art from the "Life is Beautiful" exhibit by Los Angeles graffiti provocateur Mr. Brainwash. The event was highlighted by a special live musical performance by multi-platinum recording artists Stone Temple Pilots, who took a break from their summer reunion tour to wow party- goers with a set chock-full of hits from the band's acclaimed catalog.
(Photo:
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The invite-only launch event brought to life the history of skateboarding in each room, transforming the artistic space into installations illustrating the early days of skateboarding in the 1950s to present day in skateboarding culture. Stars like Cheryl Burke and Aly and AJ were spotted checking out the classic moments throughout the sport's history, including landmark achievements in Tony Hawk's career.
Stone Temple Pilots then took the stage, having the audience rocking with a performance that got the A-list crowd singing along to their most memorable hits. A roster of up-and-coming DJ stars, including Devin Lucien, Adam12 and StoneRokk, spun the latest hits as Tila Tequila and Jamie Kennedy tried out the new video record, play and share features on the Sidekick LX Tony Hawk Edition.
Matthew Perry and Kourtney Kardashian browsed through a fully-stocked skate shop featuring Quiksilver apparel and accessories and Birdhouse skate decks while outside, James Marsden, Rachel Hunter and Perez Hilton watched skaters including Tony Alva, Steve Olson, Christian Hosoi, and Alex Olson show off their tricks on a half-pipe to music spun by DJs Chad Muska and Scott Oster, who also hit the skate ramp.
"I started using Sidekick when I got the first model that launched when I was at the Philadelphia X Games in 2002," said Tony Hawk. "This summer, I'm excited to be celebrating the release of my own signature Sidekick LX created in collaboration with T-Mobile."
"As the world's most recognizable face in action sports, Tony Hawk is always on the go and values being able to stay connected to those who matter most," said Mike Belcher, Director of Integrated Marketing for T-Mobile USA. "The limited edition Sidekick LX designed by Tony will help Sidekick users and fans alike stay connected to their friends and family."
The launch of the T-Mobile Sidekick LX Tony Hawk Edition is part of a multiplatform partnership that includes presenting sponsorship support and programming for Tony Hawk's Boom Boom HuckJam 2008 North American Tour, and events benefiting the Tony Hawk Foundation. In addition, T-Mobile Sidekick is offering consumers and Sidekick fans alike a chance to win the ultimate prize package that will include a trip to Los Angeles and an opportunity to meet Tony in person, including two VIP passes to attend his annual charity event, Stand Up For Skateparks, in Beverly Hills, Calif., benefiting the Tony Hawk Foundation. More information on the promotion, including full contest entry rules and restrictions, can be found at
www.sidekick.com.
The T-Mobile Sidekick LX Tony Hawk Edition is the latest generation of the iconic device, evolving into the first Sidekick to ship with video record, play and share. It also includes other enhancements such as a more personalized Web browsing experience, stereo Bluetooth support, easier downloads and more options for theme and background personalization.
The Sidekick LX Tony Hawk Edition is available nationally at select T- Mobile locations or online at
www.t-mobile.com. For T-Mobile Sidekick news and updates, please visit
www.sidekick.com.
About T-Mobile Sidekick
With its signature swivel screen and full QWERTY keyboard, the T-Mobile Sidekick family of devices are designed for virtually anytime, anywhere communication. With always-on access to e-mail, instant messaging and text messaging, as well as a robust web experience to access sites such as MySpace, Sidekicks provide the luxury of being the center of one's social circle. The T-Mobile Sidekick LX Tony Hawk Edition is the first Sidekick to ship with video record, play and share. It also includes other enhancements such as a more personalized Web browsing experience, stereo Bluetooth support, easier downloads and more options for theme and background personalization. T-Mobile is a federally registered trademark of Deutsche Telekom AG. Sidekick is a federally registered trademark, and Sidekick LX is a trademark of T-Mobile USA, Inc. All other trademarks are the property of their respective owners.
About Tony Hawk, Inc.
Tony Hawk, Inc. is a world leader in its field with the unprecedented ability to bring alternative sports and their unique lifestyle to the masses while maintaining an indispensable edge of authenticity with the market's hard-core, trendsetting audience. Founded by Tony Hawk in 1998 and based in Vista, CA, the company is organized into five segments: Merchandising, Events, Endorsements, Film and Digital Media. These lifestyle sports include skateboarding, BMX, Motocross, surfing and snowboarding. Consumer goods bearing the Tony Hawk brand have dominated several markets, including interactive games, skateboard hard goods, lifestyle apparel, toys, publications and more.
About Stone Temple Pilots
Stone Temple Pilots' long-awaited reunion tour, their first trek together in 8 years, kicked off in May and is hitting over 60-cities nationwide through October. Founded in 1992, Stone Temple Pilots -- Scott Weiland, vocals; Dean DeLeo, guitars; Robert DeLeo, bass; and Eric Kretz, drums -- have been a dominant force in rock music since their inception. The group's impressively extensive and top-selling music has cemented their standing as one of the most successful rock groups of all time having sold more than 35 million albums worldwide. The band's immense and distinguished catalog includes five critically acclaimed studio albums have spanned countless hits including 1994's Purple, which went to #1 on Billboard Magazine's Top 200 Album Chart, six #1 singles and fifteen Top 10 singles on the Billboard charts. The band won a Grammy Award in 1994 for "Best Hard Rock Performance" for its song "Plush."
SOURCE T-Mobile USA, Inc.
http://www.t-mobile.com