http://www.beatweek.com/music/musicianinterviews/8989-chris-detert-american-rebel-pr-takes-over-fashion-and-music/
Can you tell me about working with Stone Temple Pilots front man Scott Weiland and English Laundry for the collaboration of the fashion line ‘Weiland for English Laundry’?Scott and I have been friends since 2005. I met him at the World Music Awards in Las Vegas, when I was still with Von Dutch, and I invited him to come to the store to get some clothes when we got back to LA. When we got together at the store, we literally spent over two hours together picking out outfits for him and when he finally had to leave, he didn’t want to because he wanted to do some custom pieces with our designers in our design studio. He ended up leaving before we could, but a couple of days later, he contacted me and said that he wanted to design a line together. Originally, we were going to do this at Von Dutch, but I left as the company was in its downward spiral and told Scott that we better put it on hold until we found the right partner.
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It was shortly after this exchange that Detert started American Rebel PR. The following year he began working with English Laundry. As fate would have it, he remembered his conversation with Weiland and one thing led to another. “I remembered how Scott’s idea for a line was very British and Savile Row-inspired, so I thought it was a perfect fit. I pitched the idea to English Laundry’s Owner/Designer, Christopher Wicks, and he loved it. So we set up a meeting and the rest, as they say, is history!” He describes Weiland as an amazing artist who is extremely fashion forward and very involved in all aspects of his design process. “His personal sense of style is unparalleled.”
Together they did a tour of fashion shows in Las Vegas, Los Angeles and Miami. In a further display of the union between the worlds of fashion and music, Weiland played a concert with his band after each fashion show.
